THE SEO WIRE

SEO News, Trends, and Expert Takes - All in One Wire

Tuesday, July 14, 2026
Vol. II, No. 195
www.theseowire.com
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BREAKING: AI Agent Standards: What Do We Need To Know?

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Today's Latest News

AI Agent Standards: What Do We Need To Know?

Overwhelmed by agentic web acronyms? Map each protocol to the problem it solves before deciding whic.....

Only 28% Of Americans Trust AI Search – And That Gap Is Your SEO Opening

Want to win the AI citation game? Build for the click-through moment, not just the citation. Here�.....

Google Business Profiles New Collected Info (Visuals)

A few weeks ago we reported on a new Google Business Profiles help document change that talks about .....

July 13, 2026
seroundtable.com
Google Reaffirms Include Canonical On Canonical Page Itself

Google has updated its canonical help document to say "Do include a rel="canonical" l.....

July 13, 2026
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Google Ads Previews For Assets, Text Customizations & Final URL Expansion

Google Ads now lets you see ad previews by filtering by assets, plus you can preview examples of tex.....

July 13, 2026
seroundtable.com
Bing: We Do Not Do One Off Indexing / Ranking Penalties, It's Not Scalable

Krishna Madhavan, Principal Product Manager at Microsoft Bing, said that Bing does not do one-off se.....

July 13, 2026
seroundtable.com
Google Tests Sticky Sponsored Results With Gray Curved Borders, Again

Google is testing a slight update to the sticky sponsored results interface that it tested back in S.....

July 13, 2026
seroundtable.com
Google Ads Conversion Tracking Status: Awaiting Conversions & Misconfigured

Google Ads has updated the conversion actions overview statuses it shows in the Google Ads user inte.....

July 13, 2026
seroundtable.com
Evergreen Content Is Over – The Individual Is The Only Strategy Left

Do individuals hold all the power in publishing now? Why the reverse halo effect is reshaping conten.....

Daily Search Forum Recap: July 13, 2026

Here is a recap of what happened in the search forums today...

July 13, 2026
seroundtable.com
Google Ads Email Support Broke

Google Ads email support option seems broken right now, when you try to use it, you get a notice tha.....

July 13, 2026
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Google Search Ranking Volatility Around 7-Eleven

We may have had another unconfirmed Google Search ranking update around July 11th, which I will call.....

July 13, 2026
seroundtable.com
Google Ads Requires Disclosure For AI-Generated Content

Google Ads adds AI disclosure labels for third-party creative. Learn how the new transparency requir.....

ChatGPT Access Tied To 9% Drop In Traditional Search

A new research paper compares how often ChatGPT and Google send people to websites, and what wider C.....

Google’s Marvin Clarifies AI Search and Qualified Future Conversions

Google's Ginny Marvin explains AI Search eligibility, Qualified Future Conversions, and Creator.....

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Earlier News

The WebMCP Tools You Expose To Agents Can Be Used To Hijack Them

WebMCP gives AI agents named tools to call, and a clean route for prompt injection. Here's what.....

AI Visibility Rankings Aren’t Stable – New Research Shows It’s Mostly Statistical Noise

AI visibility numbers move between runs, so a single reading can mislead. A new paper offers a stopp.....

The Agentic Web Is Splitting Into Two Bets: Identity And Capability

For website owners chasing AI visibility: LLMs.txt answers who you are. WebMCP answers what your sit.....

Free AI Citations Won’t Last. I’ve Watched Google Fence Off A Wide Open Field Before

Most enterprise brands are invisible to AI models right now. That gap is closing fast, and the brand.....

July 10, 2026
seroundtable.com
Google Ads Now Show AI Creation/Edited Labels

Google Ads will now show if an ad was credited with AI or edited with AI across Search, YouTube and .....

July 10, 2026
seroundtable.com
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